Dental Marketing Plan
Dentists need to optimise their websites to ensure that potential customers can find them. If you need to update your website or are setting up a website for the first time, there are some tips that you need to know. This advice will ensure that you get off on the right foot and that your website is picked up by the search engines.
Dentists Should Focus On Local SEO
There are 2 types of search engine optimisation that you need to be aware of. General SEO is the one that most websites will use and allows you to be found anywhere. The SEO that you should focus on for your dental practice is local SEO.
As the name suggests, this type of SEO is focused on local traffic to your website. This is the type of traffic that you want because it will likely turn into paying customers. To get started with local SEO, you will need to have your physical address on your website and look at opening a Google My Business account.
Get The Right Backlinks
In the past, it was possible to rank well on the search engines based on the number of backlinks that you had. A backlink is a link to your website from another website. However, this led to people buying backlinks to boost their SEO and the search engines changed their algorithms based on this.
Now, you need to focus more on the quality of your backlinks instead of the quantity. Having one backlink from a high authority website will be worth more than multiple links from low-quality websites. If you are focusing on local SEO, these links are also important to establish your reputation and authority in your local area.
To get started with backlinks, you need to place your website in online directories. However, you should focus on dental business directories instead of general directories. Posting quality content will also help with backlinks because people will reference your website or share this with other people.
Have A Blog
A lot of dentists believe that a simple website is the best solution. While this will provide all the information that your potential customers may need, it may not help you with SEO. When you have a static website that does not regularly get updated, the search engines will not crawl it as often and may deem it inactive.
To avoid this, you should have a blog attached to your website. You should use the blog to post information that you know will be valuable to your clients. The better your content, the more people will share it and the higher your search engine rankings will be.
Another benefit of having a blog is the fact that you will have more pages for the search engines to index. The more content you have and the greater the range of subjects, the more chances of getting traffic. Of course, you should always ensure that you provide valuable information and do not try to stuff keywords into the content.
This short guide to dental SEO has been contributed by Dental Marketing Ideas. You can visit their website here – http://dentalmarketingideas.agency – the UK’s leading dental marketing consultancy.