If you are trying to market your brick-and-mortar business, but you don’t have a website, you may be limited to how you are able to advertise. Most companies today do have an online component, showcasing the products that they offer, but there are still those that would prefer to be off-line. Even if that is true, local businesses can still get the benefits of running SEO campaigns. The key to being successful is to market your business properly so that you will get the foot traffic to your business, or start to receive phone calls from potential customers.
How To Structure Your SEO Campaign
Structuring your campaign is going to be slightly different than marketing their website. When you are doing a search engine optimization campaign for your site, you are going to direct people to your website URL. In this case, since you don’t have a website, you are going to direct those that find your advertising to either your physical store or to your phone number. Either one will lead them to you, allowing you to potentially make more sales from the SEO campaigns that you set up.
How To Start Your SEO Campaign
Your SEO campaign can begin with what is called a digital press release. Similar to a regular one that will run in newspapers, these are all going to be on the web. When these are released, they will go to different news agencies and similar websites, allowing you to suddenly have multiple listings for the keywords that you are targeting. For example, if you have a plumbing business, you will want to introduce your company in the press release, targeting three or four services that you offer which will help you rank for those keywords on the web. The other possibility is to post content on blogs that are related to plumbing. The authority of those websites will help you rank for plumbing related keywords. If at some point in time you decide to create a website to market your business, you will then be able to use that website to post content on a daily basis, much of which will rank for keywords related to your business.
Is This Something You Should Do On Your Own?
If you have no idea how to set up press releases online, or post on an authority website, you should certainly leave this up to professionals. In fact, when using a competent SEO business, they will likely have private blog networks where they can post content that will help you rank on the web. When people start to find your posts online, although these will not be on your website, the information on those posts will provide your phone number and address. Using these professionals, you can get much faster results than trying to do this yourself.
If you don’t have a website, but you would like to do SEO marketing in Dublin, you now know how to do this on your own. However, if you want to avoid the potential pitfalls that you could run into trying to set up a press release, or post on an authority website, always consider working with search engine optimization specialists that can help you get this done.